Future Network USA Announces Sept. '05 Launch of Scrapbook Answers Magazine
(February 23, 2005)
Brisbane, CA (February 23, 2005)
Future Network USA is proud to announce the September 2005 launch of their new consumer-enthusiast magazine Scrapbook Answers, the company's first foray into the huge women's crafts market, according to president Jonathan Simpson-Bint.
Continuing Future's tradition of putting out the best magazines for widespread pastimes, Scrapbook Answers will be the ultimate hands-on how-to guide for the consumers who make scrapbooking an incredible $2.6 billion business. Scrapbook Answers will welcome beginners to the craft, as well as provide tons of product features, design studies, and valuable step-by-step articles, all done in a friendly, modern tone. Given Future's long-time experience in covering digital imaging and design in Maximum PC and Mac Addict, Scrapbook Answers readers can expect a distinct digital flavor to the editorial content.
Scrapbook Answers will publish nine issues annually plus a number of specials and will have a distribution of 150,000 copies.
The magazine's web site, www.scrapbookanswers.com, will be active with scrapbooking community news, message boards, and fresh editorial content.
The scrapbooking industry growth numbers are startling: according to The National Survey of Scrapbooking in America released in June 2004, the industry grew by 4.4 million new scrapbooking households since 2001, fueling annual industry sales growth by 28% to $2.55 billion. The percentage of US households scrapbooking has increased from 21% to 24.5%, and nearly one in every four households, from 2001 to 2004.
Editor-in-chief Leslie Ayers is an avid scrapbooker, and is looking forward to combining her publishing career with one of her most rewarding hobbies. She comes to Scrapbook Answers from custom publishing company Tendo Communications, where she was the managing editor. Previously she was the senior editor at Wired News, and held numerous editorial positions at Smart Business and PC Computing magazines.
Future Network USA vice president Holly Klingel will be the launch publisher.
"Our products are known for mirroring the passions of our readers," says editorial director Jon Phillips. "We're excited to publish a magazine that scrapbooking fans will embrace as innovative, thorough, and in touch with their emotions."
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About Future Network USA
Future is the leading US publisher of cutting-edge games, computing, action sports and musician magazines, which sell in excess of 2.2 million copies per month. Future�s publications reach a young, active, affluent male audience and rank 13th among audited newsstand publishers in gross newsstand revenue. Its market-leading titles include Official Xbox Magazine, PC Gamer, PSM: 100% Independent PlayStation 2 Magazine, Mobile PC, Maximum PC, MacAddict, EZ Tech Guides, Snowboarding Trade News, Skateboard Trade News, Snowboard Journal, Guitar World, Guitar One, Future Music, Guitar World Acoustic, Guitar World Bass Guitar and Guitar World Legends. Future is based in the San Francisco Bay Area, with offices in New York, Los Angeles and San Diego. (www.futurenetworkusa.com)
About Future plc -
Future plc was founded in the UK in 1985. Today, it publishes over 100 special-interest consumer magazines worldwide with strong portfolios in the computing, games, music, sports, motoring, crafts and leisure sectors. It is the fifth largest magazine publisher in the UK and last year was reported as being the fastest growing US magazine publisher at newsstand. Future employs 1,200 people in offices in the UK, US, Italy and France. Over 100 international editions of Future's magazines are also published under license in 30 other countries across the world. The company is listed on the London Stock Exchange (symbol FUTR).
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